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Industry Averages and Marketing Benchmarks for 2021
Posted February 15, 2021

Industry Averages and Marketing Benchmarks for 2021

 


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

OTT Marketing: The Future of Video Advertising
Posted December 22, 2020

OTT Marketing: The Future of Video Advertising

By: Kristen Smith

What is OTT and why is it important?

OTT, or Over the Top, refers to video streaming services that allow...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Video’s Place in the Marketspace
Posted June 4, 2020

Video’s Place in the Marketspace

By Emily Crews


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Out-of-Home Advertising Opportunities in a Pandemic
Posted May 21, 2020

Out-of-Home Advertising Opportunities in a Pandemic

By Daisy Nguyen


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Pinterest for Brands
Posted May 14, 2020

Pinterest for Brands

By Janelle Martinez and Karis Pham


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Webinar: Preparing for a Post-Pandemic Brand Relaunch
Posted May 7, 2020

Webinar: Preparing for a Post-Pandemic Brand Relaunch

 


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

How to Use YouTube to Grow Your Business
Posted April 22, 2020

How to Use YouTube to Grow Your Business

By Janelle Martinez


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Webinar: COVID-19 Recovery Planning for Brands
Posted April 3, 2020

Webinar: COVID-19 Recovery Planning for Brands

 


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Move Quickly to Create a Quality Webinar with 10-Step Checklist
Posted March 25, 2020

Move Quickly to Create a Quality Webinar with 10-Step Checklist

By Bill Cutshall


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Digital Influencer Campaigns for Toy Brands
Posted March 12, 2020

Digital Influencer Campaigns for Toy Brands

By Emily Marshall


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Tags: DIGITAL, ALL, FAMILY FUN

How to use the Pantone color of the year in marketing
Posted January 14, 2020

How to use the Pantone color of the year in marketing

By Daisy Nguyen


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Industry Averages and Marketing Benchmarks for 2020
Posted January 6, 2020

Industry Averages and Marketing Benchmarks for 2020

 


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Retail Marketing Successes: Black Friday and Cyber 5 Sales Reach Record High
Posted December 11, 2019

Retail Marketing Successes: Black Friday and Cyber 5 Sales Reach Record High

by Michelle Moncla


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Tags: DIGITAL, CPG, ALL,

Digital Influencer Marketing, 10 Reasons Why You Should Consider It
Posted November 20, 2019

Digital Influencer Marketing, 10 Reasons Why You Should Consider It

By Helen Goh and Cheryl Habbe


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

2019 Holiday Online Shopping Insights
Posted November 15, 2019

2019 Holiday Online Shopping Insights

By Emily Marshall


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Tags: DIGITAL, CPG, ALL,

Instagram Influencer Marketing - The Pros & Cons of Counting Likes
Posted November 15, 2019

Instagram Influencer Marketing - The Pros & Cons of Counting Likes

By: Ariana Gomez and Emily Carper


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

3 Ways to Succeed in Cyber 5 this Holiday Shopping Season
Posted November 13, 2019

3 Ways to Succeed in Cyber 5 this Holiday Shopping Season

By Michelle Moncla and Sarah Richardson


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Tags: DIGITAL, CPG, ALL,

How Brands Are Leveraging Nostalgia to Reach Millennial Shoppers
Posted October 4, 2019

How Brands Are Leveraging Nostalgia to Reach Millennial Shoppers

By Samantha Dettmer


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Tags: ALL, FAMILY FUN, FOOD

Marketing Benchmarks and Industry Averages for 2019 Planning
Posted August 27, 2019

Marketing Benchmarks and Industry Averages for 2019 Planning

Steel Branding has compiled marketing benchmarks and industry averages to make campaign reviews and Q4 planning easier. These...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Back-to-School Trends 2019
Posted August 23, 2019

Back-to-School Trends 2019

Children Influence 70% of Family Spending for Back-to-School.

Parents weighed in and their children influence on average about...


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Tags: EDUCATION, CPG, ALL,

The Path to Marketing Success for Consumer Product Brands
Posted July 25, 2019

The Path to Marketing Success for Consumer Product Brands

For consumer brands in today's marketplace, the key to capturing share of wallet is a positive brand experience. Expand your...


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Tags: CPG, ALL, FAMILY FUN,

How to Capture Attention and Build Brand Recognition
Posted July 15, 2019

How to Capture Attention and Build Brand Recognition

BRANDING. IT'S A WAY OF LIFE.

Strong brands benefit from consumer recognition and credibility in the marketplace that can give...


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Tags: HEALTHCARE, EDUCATION, ALL,

5 Tools to Enhance Your Brand's Social Media and Influencer Marketing
Posted May 23, 2019

5 Tools to Enhance Your Brand's Social Media and Influencer Marketing

By: Kaitlyn Ceremuga


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Is My Phone Listening to Me?
Posted May 2, 2019

Is My Phone Listening to Me?

By: Meagan Roberts


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Pantone Color of the Year - Why is it important to marketers?
Posted March 27, 2019

Pantone Color of the Year - Why is it important to marketers?

By Madison Priest and Lori Owens


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Tags: HEALTHCARE, EDUCATION, CPG,

Brand Life Cycle Map: Keep your brand healthy in 2019!
Posted March 6, 2019

Brand Life Cycle Map: Keep your brand healthy in 2019!

Check the health of your brand and create a 2019 fitness plan

The first quarter is a great time to do an inventory of your...


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Tags: HEALTHCARE, EDUCATION, CPG,

Voice Revolution: A Checklist of What to Actually Do to be Optimized for Voice
Posted March 5, 2019

Voice Revolution: A Checklist of What to Actually Do to be Optimized for Voice

Forbes predicts that by 2020, a whopping 50% of all searches will be voice.

Is your Brand optimized for voice search? Younger...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

How to succeed with social ads: A guide for brands on Instagram
Posted February 13, 2019

How to succeed with social ads: A guide for brands on Instagram

In the first post of this series, we covered Facebook. Now let’s talk about its hip(ster), visual-heavy sister platform –...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

20 Headline Hacks for Content Marketers
Posted January 25, 2019

20 Headline Hacks for Content Marketers


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Tags: HEALTHCARE, EDUCATION, CPG,

Instagram Shoppable Posts: How do they work, and why does your brand need it?
Posted December 26, 2018

Instagram Shoppable Posts: How do they work, and why does your brand need it?


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Tags: DIGITAL, CPG, ALL,

How to Be Specific on Social: Facebook
Posted October 16, 2018

How to Be Specific on Social: Facebook


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Use Alexa to Win More Family Consumers (before your competition does it!)
Posted October 8, 2018

Use Alexa to Win More Family Consumers (before your competition does it!)


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Website Accessibility: Essential for Some – Useful for All?
Posted October 2, 2018

Website Accessibility: Essential for Some – Useful for All?

The web is used by many people and is an essential part of daily life. Website accessibility means that people with...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Marketing to Millennial Moms - What Do They Care About?
Posted September 25, 2018

Marketing to Millennial Moms - What Do They Care About?

Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Reaching a New Millennial Mom: Why Social Media Ads Matter
Posted August 27, 2018

Reaching a New Millennial Mom: Why Social Media Ads Matter


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Why Advertise with Podcasts to Reach Moms?
Posted August 14, 2018

Why Advertise with Podcasts to Reach Moms?

Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board while...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

#Ad: Reaching Your Audience with Social Influencers
Posted May 1, 2018

#Ad: Reaching Your Audience with Social Influencers

2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat...


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Tags: DIGITAL, HEALTHCARE, EDUCATION,

Presenting and Justifying Your Marketing Budget to Upper Management
Posted January 10, 2018

Presenting and Justifying Your Marketing Budget to Upper Management

You’ve spent hours gathering your budget allocations and are ready to present your recommendations to your leadership team for...


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Tags: HEALTHCARE, EDUCATION, CPG,

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Learn to Pivot Faster!

Steel’s Five-Slide Marketing Strategy teaches you how to react to unexpected changes in your market and prepare your company to execute a quick pivot in response to future contingencies. Stay competitive in a rapidly changing environment, develop an informed three- to six-month marketing strategy, rapidly collect data, focus thinking, and expedite your presentation, streamline executive-level conversations for approval, and prepare in two to three days for a quick pivot.
Steel Advertising's Five Slide Marketing Strategy: Faster, Flexible Planning for Today's Quick Pivots