Industry Averages and Marketing Benchmarks for 2021


Marketing Campaign Benchmarks

As you begin measuring your 2021 campaigns, it’s helpful to have some context for success. What is a good email open rate? What should I expect to pay for cost per click ads? What are the benchmarks for marketing campaigns like mine? That is why we’ve compiled this handy reference for you to use when setting goals and measuring your campaigns.

We’ve included industry averages for digital marketing tactics like email, eCommerce, online ads, social media, and website stats in the verticals relevant to our specialties. These updated industry averages can be used as marketing campaign benchmarks to compare your results. 

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Based in Austin, Texas, Steel is a full-service integrated ad agency that uses a deep understanding of how families make purchase decisions to deliver brands that families love. In close partnership with our clients, Steel unites data, technology, creativity and influence to produce more stunning growth for brands in health, education, food and fun that serve the American family.




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