20 Headline Hacks for Content Marketers

We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week - especially if you are not a natural promoter. This list is by no means exhaustive, but it’s a handy tool to keep those headlines flowing.

  1. [Do Something Desirable] like [an Expert] without [Undesirable Consequence].
  2. Here’s a quick way to [solve a problem].
  3. Who else thinks ______ is ______?
  4. For people on the verge of ______.
  5. Never [Pain Point] again.
  6. Do you actually know how to ______?
  7. The secret of _____ /Little known ways to _______.
  8. Build a better ______.
  9. What your boss wants you to know about _______.
  10. [X Number] lessons I learned from ______.
  11. [X Number] things I wish I knew before _______.
  12. [X Number] tricks/hacks to ______.
  13. How to survive your first ______.
  14. How to _____ like _______.
  15. How to ____ even if / without ______.
  16. How to use _____ to _____.
  17. How to ____ in five easy steps.
  18. The Ultimate Guide to _____/The Beginner’s Guide to _____.
  19. The Big List of ______.
  20. [Adjective] & [Adjective] [SEO Keyword Phrase] That Will [Promise of Results].

Don’t forget that you can use a mash-up too. Any two of the above separated by a colon (for example “How to _____: The Ultimate Guide”). Happy Headlining!

Steel connects data, creativity, technology and influence to develop the most meaningful and productive relationships with the family target. If you need to reach the family in Education, Healthcare, or CPG and want to experience spectacular growth, you need Steel.

Steel brings together data, technology, creative and influence to deliver spectacular growth for brands that are marketing to the American family. Working side-by-side with client marketing teams and in-house agencies, Steel extends your leverage by contributing strategy, creativity, bandwidth and best practices. For healthcare, education, government and CPG clients especially, Steel’s full service, integrated agency capabilities and knowledge of marketing automation makes ideas possible and execution practical. Call Steel with your marketing challenges, and if we are not the right fit, we will point you in the right direction.

Contact Steel

hbspt.cta.load(2967069, '2dabd9bf-b9a5-4b88-8400-244986fef9b9', {});


Learn to Pivot Faster!

Steel’s Five Slide Marketing Strategy teaches you how to react to unexpected changes in your market and prepare your company to execute a quick pivot in response to future contingencies. Stay competitive in a rapidly changing environment, develop an informed 3-6 month marketing strategy, rapidly collect data, focus thinking, and expedite your presentation, streamline executive level conversations for approval, and prepare in 2-3 days for a quick pivot.

Screen Shot 2020-09-30 at 11.43.52 AM