Welcome to our blog. We're glad to see you!

Subscribe to our blog and get Steel's "Five-Slide Marketing Strategy: Faster, Flexible Planning for Today's Quick Pivots" e-book free!

Five-Slide Marketing Strategy e-book
User Experience and College Websites
Posted April 15, 2021

User Experience and College Websites

As college students are forced to do more research online and less in person tours, the design and organization of key...


( read )

Tags: EDUCATION, ALL

6 Quick Tips on How to Prepare for a Remote TV Interview

Congrats! You just landed a TV interview to show off your expertise in your field.  So have you perfected your at-home...


( read )

Tags: HEALTHCARE, EDUCATION, CPG,

10 Reasons High School Students will Leave Your College’s Website

These days, when a high school student begins their grueling process of deciding between colleges, the first place they’re...


( read )

Tags: DIGITAL, EDUCATION, ALL

OTT Marketing: The Future of Video Advertising

By: Kristen Smith

What is OTT and why is it important?

OTT, or Over the Top, refers to video streaming services that allow...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Email Relevancy as a Marketing Tool in 2020

By Lori Owens & Daisy Nguyen


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

The Success of Telehealth Depends on Marketing. Here’s Why.

By Erica Campbell


( read )

Tags: DIGITAL, HEALTHCARE, ALL

Websites for Healthcare Brands: Improve your digital experience

By:  Kirsten Cutshall


( read )

Tags: DIGITAL, HEALTHCARE, ALL,

Video’s Place in the Marketspace

By Emily Crews


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Out-of-Home Advertising Opportunities in a Pandemic

By Daisy Nguyen


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Pinterest for Brands
Posted May 14, 2020

Pinterest for Brands

By Janelle Martinez and Karis Pham


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

How to Use YouTube to Grow Your Business

By Janelle Martinez


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Move Quickly to Create a Quality Webinar with 10-Step Checklist

By Bill Cutshall


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Digital Influencer Campaigns for Toy Brands

By Emily Marshall


( read )

Tags: DIGITAL, ALL, FAMILY FUN

5 Key Benefits of Influencer Marketing for Education Brands

By Emily Marshall


( read )

Tags: DIGITAL, EDUCATION, ALL

How to use the Pantone color of the year in marketing

By Daisy Nguyen


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

TikTok for Education Brands
Posted December 22, 2019

TikTok for Education Brands

by Daisy Nguyen and Cheryl Habbe


( read )

Tags: DIGITAL, EDUCATION, ALL

Retail Marketing Successes: Black Friday and Cyber 5 Sales Reach Record High

by Michelle Moncla


( read )

Tags: DIGITAL, CPG, ALL,

8 Tips for Improving Conversions on Your Medical Practice Website

By Johnathan Babineau


( read )

Tags: DIGITAL, HEALTHCARE, ALL

Tips For Reaching A Student-Aged Audience

Everyone wants to know how to market to millennials: that elusive yet over-analyzed generation that seems to be everyone’s...


( read )

Tags: EDUCATION, ALL, BRANDING

Digital Influencer Marketing, 10 Reasons Why You Should Consider It

By Helen Goh and Cheryl Habbe


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

2019 Holiday Online Shopping Insights
Posted November 15, 2019

2019 Holiday Online Shopping Insights

By Emily Marshall


( read )

Tags: DIGITAL, CPG, ALL,

Instagram Influencer Marketing - The Pros & Cons of Counting Likes

By: Ariana Gomez and Emily Carper


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

3 Ways to Succeed in Cyber 5 this Holiday Shopping Season

By Michelle Moncla and Sarah Richardson


( read )

Tags: DIGITAL, CPG, ALL,

How Brands Are Leveraging Nostalgia to Reach Millennial Shoppers

By Samantha Dettmer


( read )

Tags: ALL, FAMILY FUN, FOOD

The 3 Things You Need to Know About Gen Z and College Recruitment Marketing

by Sarah Richardson


( read )

Tags: EDUCATION, ALL

Marketing Benchmarks and Industry Averages for 2019 Planning

Steel Branding has compiled marketing benchmarks and industry averages to make campaign reviews and Q4 planning easier. These...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Back-to-School Trends 2019
Posted August 23, 2019

Back-to-School Trends 2019

Children Influence 70% of Family Spending for Back-to-School.

Parents weighed in and their children influence on average about...


( read )

Tags: EDUCATION, CPG, ALL,

The Path to Marketing Success for Consumer Product Brands

For consumer brands in today's marketplace, the key to capturing share of wallet is a positive brand experience. Expand your...


( read )

Tags: CPG, ALL, FAMILY FUN,

Healthcare Practice Marketing Trends in 2019

By Diana Deleon and Kaitlyn Ceremuga


( read )

Tags: DIGITAL, HEALTHCARE, ALL

How to Capture Attention and Build Brand Recognition

BRANDING. IT'S A WAY OF LIFE.

Strong brands benefit from consumer recognition and credibility in the marketplace that can give...


( read )

Tags: HEALTHCARE, EDUCATION, ALL,

5 Tools to Enhance Your Brand's Social Media and Influencer Marketing

By: Kaitlyn Ceremuga


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Higher Education Marketing: Capturing Leads and the Path to Student Retention

As a digital generation, Generation Z expects digital tools to be deeply integrated into their education and that extends to...


( read )

Tags: EDUCATION, ALL, BRANDING

Is My Phone Listening to Me?
Posted May 2, 2019

Is My Phone Listening to Me?

By: Meagan Roberts


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Social Media Listening for Higher Education

by Diana Deleon and Kaitlyn Ceremuga


( read )

Tags: DIGITAL, EDUCATION, ALL

Healthcare Marketing: Lead Generation and the Path to Lifetime Retention

We know that consumers today spend a significant amount of time online researching and getting know a brand before purchasing,...


( read )

Tags: DIGITAL, HEALTHCARE, ALL

Pantone Color of the Year - Why is it important to marketers?

By Madison Priest and Lori Owens


( read )

Tags: HEALTHCARE, EDUCATION, CPG,

Brand Life Cycle Map: Keep your brand healthy in 2019!

Check the health of your brand and create a 2019 fitness plan

The first quarter is a great time to do an inventory of your...


( read )

Tags: HEALTHCARE, EDUCATION, CPG,

Voice Revolution: A Checklist of What to Actually Do to be Optimized for Voice

Forbes predicts that by 2020, a whopping 50% of all searches will be voice.

Is your Brand optimized for voice search? Younger...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

How to succeed with social ads: A guide for brands on Instagram

In the first post of this series, we covered Facebook. Now let’s talk about its hip(ster), visual-heavy sister platform –...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

20 Headline Hacks for Content Marketers
Posted January 25, 2019

20 Headline Hacks for Content Marketers

We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week...


( read )

Tags: HEALTHCARE, EDUCATION, CPG,

Voice Recognition: A Huge Opportunity for Local Health Care Providers

By Jennifer Hernandez and Jesus Aleman


( read )

Tags: DIGITAL, HEALTHCARE, ALL

Instagram Shoppable Posts: How do they work, and why does your brand need it?

Instagram shoppable posts are changing the way that people shop, especially on mobile. This feature is the first tool that...


( read )

Tags: DIGITAL, CPG, ALL,

10 Specialty Food and Grocery Shopping Habits of Millennials

GenX shoppers are currently the highest spenders in grocery, but Millennials will likely pass them up within the next decade...


( read )

Tags: ALL, FOOD

Top 3 Marketing Tactics to Reach College Students Today

By Sarah Richardson and Katie Bell


( read )

Tags: EDUCATION, ALL

Stop Driving Customers From Your Health Plan Website!

By Kirsten Cutshall and Sawyer Stull


( read )

Tags: DIGITAL, HEALTHCARE, ALL

How to Be Specific on Social: Facebook
Posted October 16, 2018

How to Be Specific on Social: Facebook

Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook.

By: Kate...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Use Alexa to Win More Family Consumers (before your competition does it!)

By Kirsten Cutshall and Caroline Bolano


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Website Accessibility: Essential for Some – Useful for All?

The web is used by many people and is an essential part of daily life. Website accessibility means that people with...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Marketing to Millennial Moms - What Do They Care About?

Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

The Next Generation of Shoppers are Graduating into the Grocery Store

iGen shop with high expectations and lots of time.


( read )

Tags: ALL, FOOD

Reaching a New Millennial Mom: Why Social Media Ads Matter

As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one- 83% of new...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Why Advertise with Podcasts to Reach Moms?

Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board while...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

#Ad: Reaching Your Audience with Social Influencers

2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat...


( read )

Tags: DIGITAL, HEALTHCARE, EDUCATION,

Presenting and Justifying Your Marketing Budget to Upper Management

You’ve spent hours gathering your budget allocations and are ready to present your recommendations to your leadership team for...


( read )

Tags: HEALTHCARE, EDUCATION, CPG,

Learn to Pivot Faster!

Steel’s Five-Slide Marketing Strategy teaches you how to react to unexpected changes in your market and prepare your company to execute a quick pivot in response to future contingencies. Stay competitive in a rapidly changing environment, develop an informed three- to six-month marketing strategy, rapidly collect data, focus thinking, and expedite your presentation, streamline executive-level conversations for approval, and prepare in two to three days for a quick pivot.

Steel Advertising's Five Slide Marketing Strategy: Faster, Flexible Planning for Today's Quick Pivots